A Blockchain-as-a-Service for Intelligent Loyalty Programs in the Food Industry

Build loyalty programs on the blockchain without any technical knowledge or prior loyalty experience. Introduce interoperability, intelligence/attribution & real value to loyalty programs

Pre Token Sale

Starts on September 20, 2018


High Costs to Operate

A fully functional digital loyalty program is very costly to manage - resulting in less value for customers & a barrier for smaller brands/retailers to operate a digital loyalty program.

Restrictive Rewards

Rewards today can only be redeemed with the issuing retailer/brand - hence customers are disengaged causing low redemption of rewards.

Lack of Intelligence

Brands/retailers lack deep insights into their customers to create personalized programs that reward loyal behaviour, engagement & repeat purchases.

Introducing a Blockchain-as-a-Service to build Intelligent Loyalty Programs

Our mission is to enable intelligent loyalty programs - imagine where brands/retailers can identify their most valuable customers, understand their behaviours - and reward customers according to their purchases & habits.

Using Eatonomy's Loyalty Management Suite -brands/retailers can build custom loyalty programs in minutes - without technical knowledge or experience with the blockchain.

Our platform is fundamentally different from other blockchain loyalties as it is built on Stellar. Stellar eliminates the technical challenges of running a consumer dAPP which exist on Ethereum-based dAPPs - wallet management, transaction fees, transaction times & liquidity of tokens.

How it Works?

Application Layer

The application layer consists of the Loyalty Management Suite + the Mobile Eatonomy App

The Loyalty Management Suite is what brands/retailers use to set up a loyalty program, assign redemption rules (i.e. 10 tokens for $30 spent), purchase TRE tokens via API's, and track/analyze the performance of their programs. Brands/retailers can elect to launch their loyalty programs either on the Mobile Eatonomy App - where customers can purchase & redeem food/goods using TRE tokens or fiat or brands/retailers can launch the program using their own infrastructure - the choice is theirs.

Integration Layer

The integration layer is a library of code simplifying the platform architecture so that queries between lower layers are automated.

The primary function of the integration layer is API access with external exchanges and data sources so that users of the Loyalty Management Suite (brands/retailers) and the Mobile Eatonomy App (customers) can purchase/redeem/transfer TRE tokens seamlessly without any additional effort - thus eliminating barriers to using the Eatonomy platform.

Exchange Layer

The exchange layer provides immediate access to purchase/transfer TRE tokens.

With built-in API's the exchange layer allows brands/retailers to seamlessly purchase TRE tokens using fiat - without the friction of creating accounts, understanding price exposure and etc. The exchange layer facilitates these transactions and provides TRE purchasers with the best prices at any given volume. Similarly, customers can sell their TRE tokens on exchanges via API access as well.

Protocol Layer

The TRE token is built on the Stellar blockchain - the ideal choice for performance, speed, and resiliency.

Stellar is the ideal blockchain for Eatonomy as it provide significant benefits - especially with the technical challenges of building a consumer dAPP. For instance, competitors building blockchain loyalty programs who use Ethereum would need to pay for a minimum amount of Gas when creating each wallet for users & brands/retailers to facilitate the initial transaction - with Stellar and its SDEX, no such capital investment is required. Other benefits of Stellar include extremely low transaction costs, near instant transaction times, and liquidity of the TRE token.

Benefits for Brands / Retailers

We eliminate the complexity of building intelligent, custom loyalty programs

Intelligent Loyalty Programs

Bring deeper analytics to loyalty programs - create personalized, custom campaigns for high-value customers

Reduce Costs

Eatonomy's platform is the lowest-cost option to run a digital loyalty program with a full analytics suite

Turn Customers into influencers

Reward customers on purchases - or brand enegagement like social engagement, or completing offers via airdrops

Lesser liability, greater value

Eliminate the accounting liability for loyalty redemptions while distinguishing yourself in your category by offering a truly free loyalty reward

Benefits for Customers

Experience a truly unrestrictive rewards program - on your own terms

Fully transferable for your favourite rewards, BTC, ETH, or fiat!

Rewards for Engagement & Purchases!

Earn TRE tokens for engaging with your favourite brands/retailers - by purchasing, engaging on social media & more!


Redeem your TRE tokens with any participating brand/retailer on the Eatonomy network - or trade/gift/sell your tokens to anyone, anywhere

Earn additional tokens by sharing insights

Earn more TRE tokens by completing surveys, linking credit cards & sharing insights so brands/retailers can provide personalized offers

Goodbye Restrictive Rewards!

TRE tokens never expire, and they hold real value (in terms of redeemable rewards, BTC, ETH, or even fiat)


Shaheryar Ahmad
Technical and Blockchain Lead

Built entire front-end and back-end system architecture for Eatonomy platform. Solid understanding and working knowledge of Blockchain, Full Stack, and Database Structures. Proficient in C++, JAVA, NodeJS, Solidity, GO. Developed strategy for $2M+ engineering database structure revamp @ Hydro One

Maleeha Alvi
Marketing and Operations Lead

Manage, refine and develop marketing processes for multiple product lines @ Schneider Electric. Also develop innovation plans and strategies for well established offers. Coordinated the change management and improvement programs on a $15B oil sands project @ Suncor Energy


Paul Bravi
SVP @Food Basics

George Goodwinn
Consultant, Former Executive Special Advisor to George Weston Ltd
Stephen Pumple
Director, Professor, Founder @ AZCAR TECH

Rafik Loutfy
Director @ Centre of Innovation and Engineering, Former VP @ Xerox Research Centre, Holds 32 Patents
Alex Gill
Founder Mendicant Group. Director of Social Ventures Zone. Professor

Wilbert Madarang
Fintech Innovation Manager @ RBC Software and Development @Qualcomm, Microsoft


  • 2016
  • August 2016

    Inception of Eatonomy                     

  • 2017
  • April 2017

    Developed MVP (iOS & Android app)

  • November 2017

    Won startup awards in Canada for $100,000

  • 2018
  • April 2018

    Onboarded 11 restaurants for beta testing & 5,000 organic app downloads with zero marketing

  • Sept 2018

    Start of TGE                                    

  • Nov 2018

    End of TGE                                      

  • Nov 2018

    Development of integration layer: APIs for TRE import and mobile wallet development

  • December 2018

    Development of platform (application layer, exchange layer)

  • 2019
  • January 2019

    Onboard major North American CPGs & restaurant chains

  • September 2019

    Expansion into EMEA & APAC markets

Best Toronto Startup Award

  • In late 2017, Eatonomy won the prestigious Best Toronto Startup Enterprise Award at the InnovateToronto Pitch Competition, amongst 200 other competitors. The competition was a collaborative partnership between the University of Toronto, the City of Toronto, Ryerson University, focused on using innovation to shape the next 150 years in Canada and beyond.


The TRE token serves as the loyalty reward point in the Eatonomy ecosystem. Its functions are to capture user data, serve as a reward point, and to bring real cash value to loyalty rewards.
Brands/retailers looking to build a custom loyalty program need to purchase TRE tokens first. As the number of users in the ecosystem increases - brand/retailer activity will increase - thus increasing the value of the TRE token.
Traditional loyalty rewards have been restrictive & this has contributed to a lack of engagement from customers. Customers perceive universal rewards to be higher value - this results in increased purchases to earn universal rewards.
Stellar has lower transaction fees (less than a penny!), faster tx times, and, Stellar wallets do not need XLM to process transactions - whereas any new ERC20 wallet needs a minimum amount of Gas to operate transactions.
Our founding team has direct experience in selling marketing technology to brands/retailers in the food industry, building sales teams & strategies for startups and F100 companies, and developing blockchains/software for a variety of uses.

Join the Eatonomy Insider Community

Avoid missing out on critical Crowdsale news